Friday, January 20, 2012

Designer Profiles: Alix Flamm

Alix Flamm of Alix Flamm Design "grew up in design," as she herself says; her father was an artist. Being exposed to design at such an early age has helped shape her aesthetic from the very beginning. Alix has also participated in 3 previous ASID design houses; she will be designing the Grandparent's Suite for the Dream Home
When did you become interested in interior design?I started off in another career, and I always wanted to do something creative. After watching HGTV I decided that I really wanted to be an Interior Designer.

What would you say is your design style? Your niche?I really have an appreciation for all styles. Client's have their own take on a certain style. So every style comes out differently based on what they want. The most fun is doing different styles, and doing the research and finding out something new.

What is your style mantra?Put your personality into your style. Your hobbies, collections, colors that you love. Make it your own.

What inspired you to be a part of the ASID Dream Home? Coming up with my own design concept and going through the design process. Being part of the design community,and contributing to MS.

How are you incorporating universal design into your room?
Following the ADA guidelines for space requirements and furniture heights for people with disabilities. It' a wonderful learning experience, and one that will stay with me.

Where do you look for inspiration, whether it be design or style?
Everywhere. Art, travel, nature are good places to start.

What is your best design tip?
Color, experiment, use your favorite colors.

We all run into problems doing design work. Can you tell me about a headache you had and how you resolved it?
Well things happen. I take a little time to think through the options. Asking other Designers how they handle a same situation is always good. They can put your mind at rest, and come up with things you might not of thought of.

Who are your style icons and why?
Ralph Lauren is an American Style Icon. He takes classic American looks and makes them fresh and unique. Also, love Diane Von Furstenburg she just keeps coming up with very bold designs that are fun yet accessible. I enjoy many different fashion designers, as well. Fashion is a big influence on home design.

What is your proudest moment to date?
Becoming an Interior Designer. Having the courage to follow my dream.

Any advice to aspiring designers?
Get out as much as you can to events and meeting people, and doing the ASID Dream Home to showcase your work.  Be yourself, and help others.

You can find and contact Alix and her team here: